Year: 2017 Language: english Author: Edited by Ross Dowling and Clare Weeden Publisher: CAB International Edition: 2nd ISBN: 978-1780646084 Format: PDF Quality: eBook Pages count: 623 Description: Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. This second edition: - Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice. - Comprises contributions from over fifty international contributors to portray a truly global perspective. - Provides numerous full colour illustrations to bring the subject to life. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
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Cruise Ship Tourism
Language: english
Author: Edited by Ross Dowling and Clare Weeden
Publisher: CAB International
Edition: 2nd
ISBN: 978-1780646084
Format: PDF
Quality: eBook
Pages count: 623
Description: Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals.
This second edition:
- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development.
- Includes case studies throughout, translating theory into practical management advice.
- Comprises contributions from over fifty international contributors to portray a truly global perspective.
- Provides numerous full colour illustrations to bring the subject to life.
A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
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